Coach Bill Rose's brilliant career began at the University of the Pacific (1968-1974) where his team won two PCAA championships. He then built the DeAnza Swim Club in Cupertino, CA into the nation's largest club during his tenure (1974-1976). For the next three years, he coached the Canadian Dolphin Team of Vancouver, before taking the Head Women's Coach Position at Arizona State University in 1979.Coach Rose has served as U.S. National Team Coach in Bremen, Germany, and Head Coach of the Canadian Pan-American Women's Team, the Canadian World Championship Team, and the Canadian Commonwealth Team.

After a successful ten-year stint as vice-president with Dean Witter and Prudential Bache, Coach Rose returned to his first love, coaching, joining the Nadadores in 1992. Not missing a beat, Coach Rose served as a coach for the United States team in the 1995 Pan American Games in Mar Del Plata, Argentina and has been named to the staff of the U.S. World University Games Team competing in Sicily, Italy in August, 1997 and again on the 1999 WUG team competing in Palma de Mallorca, Spain as Head Women's Coach. Coach Rose then placed Chad Carvin on the 2000 US Olympic team as well as six athletes from other nations. He was then named Head Olympic Coach for Mexico after placing a number of swimmers on their team.

The recent years with the Nadadores have continued to be a "whirlwind" of accomplishment. In August 2001, Coach Rose was a coach for the Philippines in the Southeast Asian Games held in Malaysia. In 2003, he was the U.S.A. Head Coach for the Pan American Games in Santo Domingo, Dominican Republic. The year of 2004 was very special. Coach Rose was able to put Larsen Jensen on the U.S. Olympic Team in Athens, Greece. It was there where Larsen achieved his dream and became a Silver Medal Winner in the 1500 meter freestyle and demolished the American Record by 11 seconds! Coach Rose was being named to the staff of the U.S.A. World University Games held in Turkey in August 2006. His protégé swimmer there was Justin Mortimer, who earned a Gold Medal in the 1500 meter freestyle. In 2007, Coach Rose was the Head Coach for the U.S.A. Open Water Team at the World Championships in Melbourne, Australia. At the same time, Coach Rose held a position on the Swimming Staff for the Melbourne events as well. In 2008, Coach Rose was named to the USA Olympic Team Coaching staff and was the Head Coach for the Olympic debut of the 10K; one of his swimmers, Chloe Sutton, was the first American woman to compete in this Olympic event. In 2009 he was appointed to USA Swimming's World Championship staff in Rome. In 2013, he coached the U.S. Junior World Cup Tour Team in Beijing, China, and Tokyo, Japan.

Along the way, Coach Rose received the highest honor that can be bestowed by his peers as he was inducted into the American Swim Coaches Hall of Fame in 2004. In 2006 and 2008 Coach Rose was named the Developmental Coach of the Year by the United States Olympic Committee. In 2013 and 2014 Coach Rose was selected as the Southern California Swimming Coach of the Year. Coach Rose's unique approach has allowed him to positively influence the lives’ of 1000's of swimmers throughout his career.